Tuesday, 20 October 2015


The RAILING acronym is a very useful way of helping us remember the key concpets we shall explore in Media. Here is a breif overlook:
Representation- how the media is presented or packaged to suit its audience

Audience- Who the media is presented to.

Institution- The people who create the media and manipulate the way its presented to the audience. E.g Disney

Language- Medias connotive meaning through signs,words and sound.

Ideology- The meanings,intentions or ideas expressed through the media

Narrative- The story told through the media.

Genre- The way media is categorised through its characteristics, codes and conventions.

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