Representation- how the media is presented or packaged to suit its audience
Audience- Who the media is presented to.
Institution- The people who create the media and manipulate the way its presented to the audience. E.g Disney
Language- Medias connotive meaning through signs,words and sound.
Ideology- The meanings,intentions or ideas expressed through the media
Narrative- The story told through the media.
Genre- The way media is categorised through its characteristics, codes and conventions.